Name
2A. The Retail Media Harmony: Balancing Onsite and Offsite [in partnership with PubMatic]
Date & Time
Thursday, September 26, 2024, 11:35 AM - 12:05 PM
Speakers
Elisabeth Rommel, GM, Global Advertising Growth, eBay Ads
Tim Rogers, Global VP, Commerce Media, PubMatic
Tim Rogers, Global VP, Commerce Media, PubMatic
Description
At a time when retail media is rapidly evolving, it is more critical now than ever for retailers to think about onsite and offsite holistically rather than in silos for success into 2025 and beyond. Join PubMatic and eBay for a discussion about the latest trends in retail media and how retailers can achieve the ‘retail media harmony,’ effectively integrating impactful onsite display monetization with robust offsite strategies. The session will also touch on the value that programmatic technology brings to the retail media ecosystem in terms of ensuring high-quality supply, unifying media efforts to support brand objectives, and extending monetization offsite through third-party inventory.
Session Type
Content